The payment industry is both very commodified and ripe with innovation.

Traditional relationships between solid payment gateways (CyberSource) and undifferentiated merchant acquires have proven to be an effective model for ecommerce and omnichannel operations. Those relationships, however, are being disrupted by digitally native technology companies masquerading as integrated payment gateways with acquiring capabilities at global scale (Adyen).

Others, like Stripe, are the engines that facilitate numerous other global platforms at tremendous scale – namely Shopify. It is also the underlying financial rails of the newly minted Salesforce Payments.

These newer companies have an integrated value chain which gives them operational scale and financial leverage they can pass on to clients as a means of growing market share. Many of these payment gateways are providing outsized value at very attractive prices. It is a truism of digital maturity that “good enough” is good enough but in this case it comes at a very high cost.

Adyen is a leading global payment gateway that offers a wide range of payment solutions. There are several reasons why Adyen is considered a good payment gateway, and we think it should be included in any vendor evaluation.

One of the main reasons why Adyen is such a good payment gateway is its global reach. We believe brands should always lead with localization and Adyen is available in over 150 countries and supports more payment methods than any other vendor, making it easy for businesses to accept payments from customers around the world. This global reach also means that businesses can easily expand their operations into new markets without worrying about payment processing.

In addition to its ease of use and global reach, Adyen is also one of the most affordable PSPs. In a recent study Chatham Group performed we compared the total merchant discount rate (MDR) for several global solutions. MDR typically includes the processor and acquiring bank mark up, the card network scheme, and interchange rate.

When comparing Adyen to other payment service providers it was 24bps cheaper than the next best option – that can save millions of dollars a year at the entry level pricing tier. Adyen’s rates also get cheaper as your transaction volume increases.

Adyen really is a strong solution and a great starting point for any evaluation.