Chatham Group

Field sales organizations are crucial for driving revenue and building customer relationships. Managing a dispersed team and maintaining consistent customer interactions can be challenging. A robust Customer Relationship Management (CRM) system, like Salesforce, is essential. This blog will explore why field sales organizations need a strong CRM, how to maximize its value, and the specific Read more

A Salesforce implementations can be a raging success or an abysmal failure. The cornerstone (or linchpin) of a good implementations is a robust and well-designed data model. This post unpacks the essentials of Salesforce data models, exploring the crucial elements, and illustrates through examples how these components can either elevate or hinder your Salesforce environment. Read more

Navigating the intricate waters of pricing in either the ecommerce or B2B arenas can be a daunting challenge. While the former often revolves around universal direct consumer pricing and instantaneous buying decisions, the latter dives deep into negotiations, field sales management, and tailored quotes. However, at the core of both domains lies the necessity for Read more

“One-size-fits-all” no longer cuts it—especially in e-commerce. Consumers today expect not just convenience but also a tailored experience from the moment they visit your website or mobile app. E-commerce personalization is no longer a buzzword; it’s a necessity. To stay ahead of the curve, businesses need to have a rock-solid personalization strategy in place. Understanding Read more

Digital transformation is shaking up traditional business models, especially in B2B e-commerce. Amidst these changes, one element stands out for its understated yet critical role: commerce data, particularly product data. This blog delves into the compelling reasons that make product data indispensable for B2B conversion and business growth. Good Content: The Backbone of B2B Conversion Read more

Introduction The Agile sprint framework has been helpful but it brings its own set of challenges, especially in the realms of planning, execution, and stakeholder alignment. Navigating these complexities requires a blend of strategic foresight and practical skills – most notably the ability to manage executive expectations. The Iterative Sprint Process: A Structural Overview Embarking Read more