Chatham Group

Introduction Speed kills—or, in the case of ecommerce, the lack thereof. We’ve all felt the frustration of waiting for a snail-paced website to load. It’s not just annoying; it’s costly. You can lose up to 53% of your mobile visitors if your site takes longer than three seconds to load. If you’re reading this, you’re Read more

One of the most frustrating experiences in commerce is to have unmet consumer demand. The most common reasons for an out of stock is unplanned success of the product – perhaps a campaign was more effective than anticipated or there was a celebrity siting with the product or maybe there was just a much better Read more

Introduction Adaptation is a core competency for successful commerce businesses. This includes adapting suppliers, branding, operations, and especially technology. The necessity of adaptable technology means technology leaders are looking for solutions that are modular, customizable, and capable of easily integrating with other platforms. This is where headless architecture comes into play. Its often seen as Read more

If you’re brand using the Salesforce Commerce Cloud (SFCC), you’ve likely experienced growth the last five years. No one would say it’s entirely because of the platform but it’s been a flexible and reliable workhorse during a period of rapid market expansion. SFCC is still the industry leader but upgrading from SiteGenesis to SFRA (Storefront Read more