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Why localization trumps personalization
For companies with e-commerce channels, it’s important to create a personalized experience for your customers. It really is the next frontier of value creation in a hyper competitive market. However, research has shown that localization – the process of adapting a website or product to a specific country or region – can have a much Read more
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Unleashing Potential: The Impact of Organizational Structures on Business Outcomes
Over the last year, we’ve seen first hand how a reorganization can be a strategic move to optimize operations and unlock growth. The link between organizational structures and business outcomes are increasingly clear and we recommend brands continually evaluate if their structure is serving the business well. In service of that believe, here are several Read more
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Digital maturity for the small business
Small and medium-sized businesses can benefit from digital maturity like large enterprises, but at a different scale. There are key levers available to every organization, and pulling them can unlock hidden value. For example, a family-owned regional oil and lubrication distributor improved their market share by implementing a specialized ERP system as the foundational step Read more
Chatham Group 